Watchmaker and founder of AVeritas.

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  1. Aurora

    What can you say about your “first born.” The Aurora was the model that launched AVeritas. When I first had the idea that I wanted to create a watch brand, I had a two layer dial in mind. I had seen the concept in a couple different brands in the past, and was just drawn to the look. It was something different.

    It is something that is done more today, but in the 2005 timeframe, there were not many watches with this design element. Even the couple examples I had seen from the other brands at the time were somewhat plain. The upper dial looked to be more of a “frame” or border type piece instead of part of the true aesthetic design of the overall dial. I wanted something more.

    I sketched a few things out on paper, and once I had the basic shape of my upper dial, I went to my computer and CAD software. I like designing with CAD. I think that is because I have worked with it a great deal, and look at mechanical drawings in my daily engineering life so much, it just feels natural to me.

    While designing the upper dial, I planned to use a process called chemical machining, or photo etching when making this dial piece. I have used this process in the past for fine detail in very thin materials. It would be perfect for my Aurora upper dial.

    This process is nice, because you can make features that go about half way through the material and others all the way through. I wanted the “half way” features to provide my pattern and texture. I had in mind from the start to have these patterns be full of color. Color I could change to make different dial designs.

    After my upper dial design was complete, I had the parts made in stainless steel. I wanted to polish them to a high gloss finish when complete. The process steps I use start with a painting operation. The upper dial pieces are painted by hand. The focus being to have the paint in the recesses of the pattern. Once the parts have been painted, I need to eliminate the paint on the raised areas and also polish them for the gloss finish.

    For this, I turned to one of my local optical companies. Being in Rochester, NY (Optics City), I have a great deal of resources for anything optical. Since my machining company is heavily involved with making precision components for optics, it was a great fit. The upper dial pieces are meticulously lapped on a large planetary polishing machine to achieve the final shine to the raided areas.

    The next step was to send out the parts for the printing of the “Aurora” on the arc surface of the part. With multiple color choices on the upper dial piece, I was able to create different models just by color combinations. The assemble or mating of the upper and lower dials is by 4 very small screws that are all cut one at a time on a manual lathe. Not mass produced. I use these same screws on the two layer dial design of our 4-Ten model.

    For the lower dial, I decided on some texture as well. The sub dial for the small second hand has a checkered pattern to set the small dial apart from the rest of the piece. The numbers around the lower dial are an AVeritas invention. They are somewhat of a hybrid design. Part number and part Roman numeral. I call them “Romerals.” Again, something different.

    On to the case. Originally, I machined the case for the Aurora in my machining facility. It was an art deco style three tiered case. When I designed six completely new models in 2018, I decided to have the collection share the same new coin edge case design that you see today. I really like the look, and how it fits well with all of the models in our collection.

    Thus is the story of the Aurora. The AVeritas first born child in family. Still a unique design concept that looks good on any wrist.

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