The AVeritas model 4-Ten is a unique design. When I sat down at my computer and fired up my CAD software, I had a fairly good idea of what I wanted to design. Our manual wind Aurora model was my “firstborn” which features a two-layer dial.
I wanted to create a new model with an automatic wind movement that had the design element of the two-layer dial. I played around with different shapes for the upper dial and decided the “crescent-like” shape suited my tastes. I liked how it looked on the lower dial in terms of the overall presentation.
I then worked on ideas for the hour markers. I decided to use no numbers, but just the markers. I used applied markers on the lower dial, and chose to have cutouts in the upper dial to show the color from the dial below. The shape of the cutouts being the same as the applied markers. This would give a consistent look and feel to all of the markers in terms of shape.
The large empty space of the upper crescent piece seemed ripe and calling out for a shape or pattern. Something that would show through to the lower dial just like the marker openings. I tinkered with different shapes, and decided on the final pattern you see in the current design. Is it the sun, or the moon? It becomes what you would like it to be.
As I did with a number of the designs for the models in the current collection, I wanted the 4-Ten to have texture. The Aurora had a unique upper dial pattern full of texture and color. For the 4-Ten, I chose something we all see in many movements. Côtes de Genève, or Geneva stripes. I chose to enhance or enlarge the pattern in the upper dial on the 4-Ten. Make it stand out as a design element.
Working with different color combinations for the dials and hands showed that I had many possibilities. Complimentary stitching color on our leather straps further enhanced the presentation.
The resulting overall design of the 4-Ten brings color, texture and a unique look together for the end result. Just what I was looking for. We hope you like it. The name “4-Ten.” Can anyone figure out how I came up with the name?
J. Michael Grady – Watch Maker and Founder