The Primus


The Primus – The younger sibling to the Aurora.  A very gentile design created for any occasion.  Sporting events, sailing day trips, and ready for an evening out on the town.  Primus,  A color presentation for any event.

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The Primus Bermuda – Black Leather, Black Stitching.

The Primus

The “younger sibling” to the Aurora.   Available in three design presentations, the Primus shares much of the Aurora’s design elements. The AVeritas unique “hybrid Roman numerals”, and the tooled checkerboard pattern in the sub dial.  Sleek and elegant for any occasion.  Formal or sporty. Powered by the AVeritas Deco movement.   Make your selection from the Midnight Cabernet, the Bermuda or the Midnight Gold, or collect all three.  The Primus, Crisp stylish time keeping by AVeritas.  

Limited to only 90 pieces.


Movement:The Primus is powered by our “Checker pattern” Deco 6498 movement. 17 jewels, manual wind, with 38 hour power reserve. Adjusted to 5 positions.
Case:High strength 316 stainless steel. 44mm diameter at the bezel, 42mm at the case center. 12.5mm height.  Brushed finish.
Dial:Custom designed and manufactured dial designs available in three color presentations.  Midnight Claret, Holiday Bermuda and Midnight Gold.
Glass:Sapphire glass on the front and on the exhibition case back.
Functions:Hours, minutes at center. Small second hand at 6 O’clock.
Water resistance:Tested to 5 ATM.
Strap:The strap is constructed, starting with a Zermatt calfskin liner. This top quality leather is non-reactive to the skin, and anti-microbial. From here, the naturally grained, buttery soft French Chèvre goat skin is added. This top quality, leather has the ideal flexibility and slight sheen ideally suited for fine watch straps. Each strap is hand cut and stitched to perfection, with either white, or dial accent color stitching. Strap lug width is 22mm.  Straps made to perfection by David Lane Design

About Your Purchase

Your AVeritas timepiece is delivered in a hand-made hard wood presentation box, along with documentation about your purchase.
Documents include:
A warranty card covering five years for defects in material, workmanship and functionality.
A certificate of origination showing model, caliber, strap, serial number.
A water resistance test certificate.
A “Pedigree” card to document the lineage of your time piece showing you as the first owner.
A card showing functions and operating instructions.

All AVeritas watches are built to order. Depending on model, and build schedule lead-time is between 1 to 4 weeks from the date of purchase. We will notify you of this schedule upon receipt of your order.

All AVeritas time pieces are manufactured in house. Assembled, timed, and shipped directly from AVeritas. All time pieces are personally inspected by Mr. Grady. Many are assembled by him as well. Each one receives his final signature on the inspection certificate.

Custom engraving for the movement is available, and quoted upon request. Custom engraving is individually quoted based on the desired design.

Please understand that hand worked components and any possible hand engraving will have some variation from piece to piece. This is part of what will make your AVeritas time piece unique, and truly your own.

Returns are honored within ten days from your delivery date, should you be unsatisfied with your purchase. This is provided that there is no evidence of damage or wear, or that the watch has been worn. Please inspect your watch upon its arrival.

Additional information

Weight 32 kg
Dimensions 12 × 12 × 12 cm